john costello on behind the scenes at dunkin’ donuts
In his post as Chief Global Customer and Marketing Officer for Dunkin’ Brands, the parent company to Dunkin Donuts and Baskin Robbins, John oversees strategic worldwide marketing efforts and brand identity for the company which posted some excellent 2010 results last month.
An industry veteran, John previously served as the Executive Vice President of Merchandising and Marketing at The Home Depot, Senior Executive Vice President of Sears, and Chief Global Marketing Officer of Yahoo.
Today he takes us through the thinking behind some of Dunkin’s initiatives including:
- DDSMART menu which features better-for-you products
- DDPERKS, Dunkin’s loyalty program
- franchisee engagement
Take a listen!