ICYMI: wearables, importing international concepts, procrastinate on purpose, lilly pulitzer & more
I’m pretty sure you didn’t see all of my content this month, April 2015 — so here’s a round-up of the most popular items. In Case You Missed It!
Wearables Keep Consumers Fit — a feature in Consumer Electronics Association’s i3 magazine about the mainstream adoption of wearable health and fitness products.
QSR Magazine column: Tops In Translation — Take these actions to successfully import an international concept to the U.S.
What Brands Can Learn From Lilly Pulitzer and Target’s Sold-Out Collaboration — Entrepreneur magazine asked me for insights about the popular partnership.
brand book bites from “procrastinate on purpose” — write-up on new book and interview with author “Self Discipline Strategist” Rory Vaden.
Forbes column: The One Innovation Taco Bell Still Needs To Master — Taco Bell needs a breakthrough in one more area — winning the loyalty of its franchisees and employees.
blogpost: what is the purpose of business? — The recent “Race Together” initiative from Starbucks — and the criticism it generated — prompts a reflection on the purpose of business.
new Pinterest board: #WGBD — I need your contributions to the newly reconceived #WGBD collage — please share your images of great brands in action.
Forbes column: What Happens When You Try To Fool Customers — When you try to fool customers, you waste resources on actions that alienate people and you miss opportunities to do something truly meaningful and compelling.