ICYMI: starbucks’s #racetogether, retail catalogs, republican party brand & more
In Case You Missed It — Here’s a round-up of my most popular content from this month, March 2015:
CNBC Closing Bell interview: Starbucks’ ‘Race Together’ Campaign Goes Cold — Bill Griffith interviews me.
Forbes column: What You Can Learn About Customer Experience From Sharing Economy Companies — Easy, effective, and emotionally engaging experiences seem indigenous to the sharing economy.
CBS This Morning segment: Retail Catalogs Make a Comeback in Digital Age — I explain how catalogs today are much more about entertainment and fun and giving people ideas.
Seeking Alpha column: Starbucks Ends ‘Race Together’ Campaign But Continues The Fight — More companies should follow Starbucks’ lead and apply their sizable influence and resources to making more than profits.
blogpost: a brand strategy for the republican party — and your business too — A four-part blog series that applies a business lens and explores political parties’ brands in a way that reveals implications for all organizations.
Huffington Post quote: Pepsi’s Latest Ad Campaign Has Little To Do With Soda — Reporter Jillian Berman asks me why.
Forbes column: How To Give A Rock Star Sales Pitch — Sales strategies from coaches on NBC’s The Voice.
brand experience brief: sport chalet — In this video see how the store’s execution on the brand’s positioning “The Experts” fall short due to a lack of service, curated experience, and expert content.