ICYMI: Killing Brands, 7-Eleven Solutions, Warby Parker Experience, Restaurant Delivery, Confidence in Shake Shack & More
In case you missed it, here’s some of my best content from the last few weeks:
Know When To Kill Your Brand — my latest HBR article on the role of purpose in keeping or killing your brand
7-Eleven Serves Solutions Alongside Slurpees — my new Forbes column on how 7-11 is evolving and expanding its brand position
Your Brand Is What You Do, and How You Do It — an article I wrote for the American Marketing Association on the four building blocks of a brand: company strategy, corporate culture, customer experiences, and communications.
Brand Experience Brief: Warby Parker — video audit and analysis of the in-store experience at e-commerce brand Warby Parker
Great Brands Don’t Chase Shareholders — a blogpost on how some leaders of publicly-held companies including Howard Schultz of Starbucks manage to prioritize what’s right for their brand
3 Reasons For Continued Confidence in Shake Shack — new developments provide indications that Shake Shack will be serving up strong growth alongside its popular burgers and shakes for a long time coming — from my new Seeking Alpha column
Keynote Speaker Video — my new speaker video gives you a taste of my talks, my experience, and my passion
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