Subscribe to the Blog

Sign up to receive an update each time a new blog post is published.

  • Eric Mineart

    I appreciate your take but–even though you came close to convincing me– I disagree. Google is not a “brand that is characterized by its commitment to make deep, rich, strong connections with consumers and that stretches in pursuit of new ways to make those connections.” Google is search. If you ask ten million people what Google is, 90% would immediately say a search engine. That’s a rule you can’t easily break. Slapping the search engine name on such disparate products doesn’t enhance user experience, it confuses it.

    Here is a question for you: What would you guess are the 5 most recognized Google Inc products? I would guess Google, Gmail, Chrome, Android and YouTube. Each has a unique name, each can be categorized by the customer easily.