Get Your Brand Ducks in a Row
I recently posted about how I see 2009 as a great time for brand-building. I declared, “Rather than fretting over limited marketing budgets and skyrocketing media costs, brand leaders should seize this opportunity to focus their efforts internally and work on getting their brand in the driver’s seat of their organization.”
I’ve decided to put my money where my mouth is and offer a FREE webinar to to jump start you on the road to a stronger brand. Here’s the info:
“Get Your Brand Ducks in a Row: How To Achieve Brand Alignment with a Brand Toolbox”
Thursday, January 29th
9:00-9:30am PT / 12:00-12:30noon ET
register at deniseleeyohn.com/webinar
Effective brand execution is dependent upon brand alignment among all stakeholders. Employees, agencies, channel partners, company leaders, etc. must share one common understanding of what your brand stands for and how to interpret and reinforce it in their daily actions and decision-making. A brand toolbox is a rich, interactive comprehensive resource that facilitates brand alignment. More information about the webinar can be found here.
The audio portion of this session will be recorded. If you can’t attend the session, register for it and you’ll receive the link to the MP3 file.
Please help spread the word about this learning opportunity.
Hope you can join us!