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Special packages combining What Great Brands Do and Extraordinary Experiences are available here.

Extraordinary Experiences by Denise Lee Yohn profiles seven great retail and restaurant brands and shows how they earn customer love and loyalty by creatively designing and consistently delivering great retail customer experiences. Compelling stories and practical principles make Extraordinary Experiences required reading for all business leaders who want a great brand.

Endorsements

Denise Lee Yohn’s Extraordinary Experiences should be required reading for all CEOs.  It sheds new light on how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

Ted Coiné

CMO of Meddle.it and author of A World Gone Social: How Companies Must Adapt to Survive

Timely and chock full of relevant examples, Extraordinary Experiences is a must-read for anyone who wants to use first-class customer experience as a competitive differentiator. Highly recommended!

Jay Baer

digital marketing keynote speaker and emcee, Author of New York Times best seller Youtility, and President of marketing consultancy Convince & Convert

Engaging and informative, this succinct book sheds important insight on the operational value of a company’s brand and shows how it can take an organization from good to great.

Publishers Weekly

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