Brand-as-Business Briefs are periodic emailed briefings for learning how companies operationalize their brands to grow their businesses.

To be added to this exclusive list of CEOs, CMOs, and business leaders, and to receive a free chapter from each of Denise’s books, What Great Brands Do and Extraordinary Experiences, please sign-up using the form below.

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Endorsements

Denise Lee Yohn’s Extraordinary Experiences should be required reading for all CEOs.  It sheds new light on how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

Ted Coiné

CMO of Meddle.it and author of A World Gone Social: How Companies Must Adapt to Survive

Timely and chock full of relevant examples, Extraordinary Experiences is a must-read for anyone who wants to use first-class customer experience as a competitive differentiator. Highly recommended!

Jay Baer

digital marketing keynote speaker and emcee, Author of New York Times best seller Youtility, and President of marketing consultancy Convince & Convert

Engaging and informative, this succinct book sheds important insight on the operational value of a company’s brand and shows how it can take an organization from good to great.

Publishers Weekly

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