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Brand-as-Business Briefs™ are periodic emailed briefings for learning how companies operationalize their brands to grow their businesses.
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The “very interesting” book shows how “stores use every touchpoint to build customer loyalty and life time value.”
SVP, Commerce & Content at Razorfish, and Co-Host of the Jason & Scot Show
How a company decides to behave becomes how that brand shows up in the marketplace. In this book, Denise Lee Yohn enlightens the reader with an essential map for how to become a brand that earns the right to customer-driven growth.
President, CustomerBliss; Author, Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
I love good information backed up with real life case studies. Denise Lee Yohn’s gift of storytelling and insightful analysis make Extraordinary Experiences an inspiring and immediately actionable read.
Customer service expert and New York Times bestselling author of The Amazement Revolution