Brand-as-Business Briefs are periodic emailed briefings for learning how companies operationalize their brands to grow their businesses.

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Denise Lee Yohn’s Extraordinary Experiences should be required reading for all CEOs.  It sheds new light on how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

Ted Coiné

CMO of and author of A World Gone Social: How Companies Must Adapt to Survive

Timely and chock full of relevant examples, Extraordinary Experiences is a must-read for anyone who wants to use first-class customer experience as a competitive differentiator. Highly recommended!

Jay Baer

digital marketing keynote speaker and emcee, Author of New York Times best seller Youtility, and President of marketing consultancy Convince & Convert

Engaging and informative, this succinct book sheds important insight on the operational value of a company’s brand and shows how it can take an organization from good to great.

Publishers Weekly

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