Brand-as-Business Briefs are periodic emailed briefings for learning how companies operationalize their brands to grow their businesses.

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Endorsements

Denise has done it again! Extraordinary Experiences is a deep dive into how some of today’s truly great companies are building their brands to better engage customers while improving their bottom lines, and how any business owner or marketing executive can do the same. Chock-full of powerful insights and information you won’t find anywhere else, Extraordinary Experiences is an essential addition to your brand-building toolbox.

Peter Economy

The Leadership Guy on INC.COM

Denise Lee Yohn’s Extraordinary Experiences should be required reading for all CEOs.  It sheds new light on how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

Ted Coiné

CMO of Meddle.it and author of A World Gone Social: How Companies Must Adapt to Survive

Timely and chock full of relevant examples, Extraordinary Experiences is a must-read for anyone who wants to use first-class customer experience as a competitive differentiator. Highly recommended!

Jay Baer

digital marketing keynote speaker and emcee, Author of New York Times best seller Youtility, and President of marketing consultancy Convince & Convert

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