Extraordinary Experiences Endorsements:

How a company decides to behave becomes how that brand shows up in the marketplace.  In this book, Denise Lee Yohn enlightens the reader with an essential map for how to become a brand that earns the right to customer-driven growth.

Jeanne Bliss

President, CustomerBliss; Author, Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

I love good information backed up with real life case studies. Denise Lee Yohn’s gift of storytelling and insightful analysis make Extraordinary Experiences an inspiring and immediately actionable read.

Shep Hyken

Customer service expert and New York Times bestselling author of The Amazement Revolution

If you want a shortcut in your goal to improve customer loyalty, start with Denise Lee Yohn. What Great Brands Do is a practical guide to providing an exceptional brand experience. In Extraordinary Experiences, Denise builds on her earlier work, sharing strategies and actions for creating a cherished brand.

Skip Pritchard

President & CEO, OCLC, Leadership Insights blogger at skipprichard.com

Denise has done it again! Extraordinary Experiences is a deep dive into how some of today’s truly great companies are building their brands to better engage customers while improving their bottom lines, and how any business owner or marketing executive can do the same. Chock-full of powerful insights and information you won’t find anywhere else, Extraordinary Experiences is an essential addition to your brand-building toolbox.

Peter Economy

The Leadership Guy on INC.COM

Denise Lee Yohn’s Extraordinary Experiences should be required reading for all CEOs.  It sheds new light on how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

Ted Coiné

CMO of Meddle.it and author of A World Gone Social: How Companies Must Adapt to Survive

Timely and chock full of relevant examples, Extraordinary Experiences is a must-read for anyone who wants to use first-class customer experience as a competitive differentiator. Highly recommended!

Jay Baer

digital marketing keynote speaker and emcee, Author of New York Times best seller Youtility, and President of marketing consultancy Convince & Convert

Engaging and informative, this succinct book sheds important insight on the operational value of a company’s brand and shows how it can take an organization from good to great.

Publishers Weekly

The “very interesting” book shows how “stores use every touchpoint to build customer loyalty and life time value.”

Jason Goldberg

SVP, Commerce & Content at Razorfish, and Co-Host of the Jason & Scot Show

Speaking Endorsements:

Nothing short of amazing in front of a very passionate and outspoken audience.  She was fabulous!

Emily McNulty

Owner, Moxi Events

Your talk provided us with a framework as to how to operationalize our brand to achieve our Billion Dollar vision!

Stephanie Gallo

E&J Gallo Winery

Denise’s incredible pre-work, on behalf of her audience, enabled her to hook the attendees from the start of the session and keep us focused with rapt attention throughout.

Jeff Lindeman

Senior Director, Talent & Engagement, San Diego International Airport

Thought provoking and focused.  I highly recommend Denise to anyone who wants to better understand the value of great brands and how they can be cultivated in any organizational setting.

Curt Swindoll

EVP Strategy, Pursuant

Denise’s presentation was thought-provoking, powerful, and challenged our sales team to think and understand the secrets behind great brands.

Bernadette Van Osdal

SVP, Triad Retail Media and eBay Advertising

Thank you for a great keynote to close our event – It was a huge hit!

Stephanie Glassford, CMP

Event Manager, RE/MAX INTEGRA OA

Denise captured the attention of the audience with her empathy, deep knowledge of the subject and intense communication.

Roberto Meir

CEO, Grupo Padrao

The best speaker ever…Thank you for opening our eyes!

Joe Dominiak

Managing Partner & EVP, Skyline Chili

Denise delivered an outstanding presentation to the 1000 participants to the STIMA Congress in Brussels. She translated her vision on what great brands do into ready-to-use tools and made her methodology very actionable.

Jean Cornet

Senior Director Deloitte / President, STIMA Congress

Best speaker of the day… a fresh perspective.

Mike Fox

Director, Global Vertical Marketing, Facebook

You were truly a hit with our clients from top travel companies…and our offices and staff really took it to heart and truly enjoyed your presentations and workshops.

Jenny Adams

CEO, Discover the World

Your presentation was engaging, insightful and added great value to our event.

Edmond Walters

Founder and CEO, eMoney Advisor

Your presentation was superb and provided a great depth of valuable insights.  Your charismatic and knowledgeable way of providing information made the session that much more enjoyable.

Christina de Vaca

Director, Master of Science in Executive Leadership, University of San Diego

Denise’s keynote took our customer summit to new heights. She did her research, hit all of the points we’d discussed, and used provocative insights and examples. Her talk was inspiring and informative – worth every penny!

Ken Romley

President and CEO, Zift Solutions

Our attendees, who are owners of fast casual restaurants, learned a lot about social marketing from Denise. She’s a dynamic and engaging speaker and really tailored her presentations to our audience. Attendees left fired up!

Cherryh Butler

Conference Producer, Fast Casual Executive Summit

We were privileged to have Denise serve as a panel member for our Brand Strategy breakouts. Her experience and insights were amazing and helped to make the conference a huge success. She is brilliant and entertaining – able to point out a unique twist or opportunity on what might otherwise be a very clinical case analysis.

Mark G. Anderson

Conference Producer, Business Growth Conference, coordinated jointly by the Harvard Business School Alumni Association and Marshall School of Business Alumni Association

Many thanks to you for your contribution to Dine America, I thought your talk was informative, interesting, and entertaining. I received a lot of compliments, and hope you did too!

Sam Oches

Editor, QSR Magazine

Denise Yohn gave a stimulating talk to my Brand Management class at UCSD’s Rady School of Management. Students had great feedback about her practical techniques for clarifying brand essence and enjoyed learning that successful brands usually operate in transcendent emotional space. We hope to welcome her back again soon!

Tina Klein

Rady School of Management, University of California, San Diego

Denise outlined a detailed roadmap for retailers for building their brands.   In today’s intensively competitive retailing environment, the various concepts such as the brand platform and tools such as the brand touchpoint wheel that Denise covered in her presentation represent timely and important to retailers, big and small.

Rajan Varadarajan

Distinguished Professor of Marketing and Ford Chair in Marketing & E-Commerce, Mays Business School at Texas A&M University, The Retailing Summit

Denise is awesome onstage – a real dynamic presence.  She brought insightful comments and a lot of energy to the session.

Anam Alpenia

Conference Producer, Red Herring North America

We wanted someone who could stretch our thinking. The attendees were blown away by her presentation. We were very pleased with the depth of her experience and her ability to easily communicate that to a broad audience base.

Sabrina Brown

Conference Producer, Canadian Tourism Commission Board of Advisors Annual Retreat

What Great Brands Do Endorsements:

Yohn knows exactly what it takes to raise a brand to the top and keep it there. Here she shares techniques that can elevate a brand to icon status.  Yohn’s book is helpful reading for executives and managers at all levels, and it will guide the next generation of great brands.

Publisher's Weekly

What Great Brands Do is well-written and insightful… This is a book worth reading over and over.

Verne Harnish

Founder and CEO of Gazelles, Founder of Entrepreneurs' Organization (EO), Author of Scaling Up

With her finger on the pulse of today’s competitive business landscape, Denise Lee Yohn knows more than most how to create, sustain, and leverage a great brand. Her writing style coaches readers in a warm and conversational way as she offers up-to-the-minute advice, inspiring examples of organizations who have done it right, and cautionary tales of some who haven’t.  If you care about building your brand to grow your business, you can’t afford not to read What Great Brands Do by Denise Lee Yohn.

Ken Blanchard

Coauthor of The One Minute Manager® and TrustWorks!

Every leader—from CEOs and CMOs to start-up entrepreneurs—will find Denise’s seven brand building principles inspirational and immediately useful. I wish Denise had written What Great Brands Do five years earlier—I would have made it required reading for all P&G brand builders!

Jim Stengel

Former Global Marketing Officer, P&G, and author of Grow

Denise Lee Yohn beautifully highlights some of the most beloved brands and how they’ve separated themselves from the rest by creating an emotional connection between the organization and its stakeholders.  When employees, vendors, customers, and the community feel like a part of the brand, that’s when the magic happens.

Kip Tindell

Chairman and CEO, The Container Store

The Internet has resulted in an explosion of options for consumers and never before have brands and branding been more vital to future of a commercial enterprise. Denise Lee Yohn has bottled the elixir of brands and the magic behind brands in this book.

Om Malik

Founder, GigaOM

What Great Brands Do is a must-read for leaders who want a fascinating brand. This book is smart, with insider knowledge, and reads beautifully. What I like most is the fresh perspective that Denise Lee Yohn brings to the table – she’s definitely someone to keep a close eye on.

Sally Hogshead

Author, How the World Sees You: Discover your Highest Value through the Science of Fascination

The seven brand-building principles of What Great Brands Do represent a provocative view of branding. You will look at brand-building with new eyes.

David Aaker

Vice-Chairman, Prophet and author of Brand Relevance

Chock full of provocative insights, compelling case studies, and practical tools, What Great Brands Do demystifies the brand-building process and shows business leaders how to revitalize and strengthen their brands.

John Gerzema

Executive Chairman, BAV Consulting, and Coauthor, New York Times bestseller The Athena Doctrine and The Brand Bubble

If, like me, you’ve never been a ‘brand person,’ let Denise Lee Yohn be your guide in building your brand into your business. Follow her principles, embrace her tools, and execute through every single thing you do. As she taught me, that’s what great brands do.

B. Joseph Pine II

Coauthor, The Experience Economy and Authenticity

While brands have become increasingly complex and challenging to manage, Denise has done a terrific job of breaking down what matters in building brands that don’t just thrive, but win.

Scott Davis

Chief Growth Officer, Prophet, and author of Building the Brand-Driven Business

General Endorsements:

“Denise brought clarity to the Sprouts brand and enabled leaders to have thoughtful discussions around our core values and how we preserve them as we grow. As a result we’re seeing renewed enthusiasm among team members at all levels of the company and have a clear brand roadmap guiding our business that will remain relevant for years to come.”

Doug Sanders

CEO, Sprouts Farmers Market

Denise puts science into the art of brand building. Brands are built with discipline and it is discipline that Denise challenges companies to understand. Her quiver of tools to extract the essence of a brand and to develop a framework for evolving its market value are sharp and effective. I have the utmost respect for her experience and methodologies.

Peter Taylor

Marketing head, Road Runner Sports

I’ve worked with Denise in different capacities over the years (client and colleague) and the result is always the same. She uncovers fresh insights into the consumer and the brand and then seamlessly connects the dots.

David Murphy

Co-President, Executive Director/Brand Innovation

Denise has brought fresh thinking and insights to the challenge of re-energizing our brand and helping us differentiate in a sea of fast food sameness. She contributes a unique combination of smart analysis, category expertise, and an energizing work style.

Terri Funk Graham

Senior Vice President and Chief Marketing Officer, Jack in the Box

Denise is a consummate professional and a pleasure to work with. Her results are beyond superb and she provides outstanding value.  Denise provides structure and insights to all marketing related problems. It all goes without saying that Denise’s work has been pivotal in the development, strategies and growth of NEXT Proteins, Inc.

David A. Jenkins

CEO, NEXT Proteins, Inc.

Denise Yohn is that special combination of cool and professional. Our readers love the real-world advice she offers. Her focus on innovative marketing tactics that deliver real ROI is a breath of fresh air.

Blair Chancey

Editorial Director, Food News Media