Are you building your brand the way great brands do?  Today I’m introducing a series of 10 one-minute videos, each covering a question that you can use to assess whether or not you are getting the full value out of your brand.  Below is the first question, which is about the gap between your brand […]

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Ah, summer!  What a great time to grab some books and a beach chair and head out for some leisurely reading!  Or you could be like me, working away this August and trying to live vicariously through other people’s posts of vacations, excursions, and other summertime fun.  My work has actually involved a lot of […]

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Last week I debuted a new speaking topic, Power Up! Ignite CX & EX to Fuel Your Growth.  This talk outlines why and how employee experience (EX) excellence leads to customer experience (CX) excellence.  The client told me my presentation was exactly what the company needed to help its people understand the critical link between […]

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In today’s cluttered, uber-competitive, over-retailed, choice-overload world, your brand must have an clear, meaningful reason for being.  You need to play an invaluable, irreplaceable role in people’s lives.  Hope you enjoy is a collection of my resources on brand purpose and purposeful leadership. What Is the Purpose of Business? Denise explains that, at its core, a […]

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If you are like most business leaders around the world, you probably want to improve your employee engagement — for good reason.  The Gallup organization estimates that actively disengaged employees cost the U.S. $450 billion to $550 billion in lost productivity per year.  It’s clear employee engagement should be a priority for you, but in addition to asking how to engage […]

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Today I break with my usual Brand Book Bites format of author interview and book overview to share about the book Shoe Dog:  A Memoir by the Creator of Nike by Phil Knight.  This wonderful book combines corporate memoir (Knight recounts some of the most significant moments in the early years of Nike’s founding) with personal […]

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The recent news that Starbucks CEO Howard Schultz is handing over the reins of the company gives me pause.  This the second time Schultz has left the brand’s top post.  The last time was back in 2000 and the brand suffered so much in his absence, he ended up having to return in a dramatic […]

Apple Great Brand of the Year

Thanks to everyone who participated in my recent survey to determine which brand should be named Great Brand of the Year.  The results are in!  You voted as follows: #3 — Amazon (which received 14% of the votes) #2 — Netflix (15%) #1 — drumroll please…Apple (16%) Although the survey is unscientific and Apple beat […]