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Early results from the Brand-Culture Fusion Assessment show that the workplace culture at many organizations isn’t aligned with their desired brand identities.  In other words, many companies aspire to be perceived a certain way, but the way they operate doesn’t support that aspiration. […]

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In my new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, I explain that brand-culture fusion — the full integration and alignment of external brand identity and internal organizational culture — explains the success of the world’s greatest companies including the ones we’ve admired for years such as Southwest Airlines and […]

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My new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, has only been out for a couple of weeks now but it’s already looking like a great success.  It’s gotten nearly 50 reviews with a 4.9 rating and been the #1 new release in a couple of categories on Amazon.  And […]

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Hot off the presses or out of the recording studio, here are 5 new resources on employee engagement from me: Engaging Employees Starts with Remembering What Your Company Stands For — on Harvard Business Review.  Most engagement efforts fail because they’re generic. Fuse Customer Experience and Employee Experience to Drive Your Growth — on Forbes.  Adobe […]

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03.13.18

FUSION Is Here

It’s launch day for my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies!!   Get your copy here. Check out this introduction: […]

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If you want to know which comes first,  employees or customers, Donna Morris will answer “both.”  As the EVP of Customer and Employee Experience at Adobe Systems, Morris spearheads efforts to attract, engage, and develop employees and customers.  Moreover, these efforts are well-integrated and aligned.  In a recent interview, Morris outlined for me some of the primary ways she fuses […]

Some of my favorite quotes about corporate culture include “Culture is strategy” (Jim Collins), “The only way to change a corporate culture is to just change it” (Gordon Bethune), and “No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it” (Jack […]

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Leaders of great organizations have tremendous clarity about the brand identity they aspire to embody and about how to cultivate an organizational culture that enables them to achieve it. Jeff Bezos has made the Amazon brand synonymous with innovations that delight customers by cultivating a culture that doggedly pursues those innovations. Richard Branson has created […]

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When Viad Corp.‘s Travel and Recreation Group undertook a re-branding in 2016, there were several objectives for the transformation including identifying a new name.  Instead of delegating the undertaking to the marketing department, as most organizational leaders would, President David Barry believed the most fundamental element of the transformation was employee engagement with the brand.  […]