Target, the mass retailer, has opened a new retail concept called Open House. It’s a combination connected home lab and retail space — very interactive and very cool — but probably not a big money maker. Take a look at Target Open House: DLYohn Brand Experience Brief: Target Open House from Denise Lee Yohn on Vimeo. […]
Brand Experience Brief
Today’s Brand Experience Brief, video audit and analysis, is on Popeyes Louisiana Kitchen, the fast food restaurant chain with a new restaurant design, focus on food, and unique internal culture. DLYohn Brand Experience Brief: Popeyes Louisiana Kitchen from Denise Lee Yohn on Vimeo. other Brand Experience Briefs: Costco Jason’s Deli Superchix ***transcript: Today’s brand experience brief […]
10.27.15
Brand Experience Brief: Costco
Here’s a video audit and analysis of Costco. You might think you know this brand but I’m going to show you the unique customer strategy behind its popularity. DLYohn Brand Experience Brief: Costco from Denise Lee Yohn on Vimeo. Costco is one of the seven brands I profile in my new book, Extraordinary Experiences: What […]
09.22.15
Brand Experience Brief: Jason’s Deli
Here’s another Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept. Today, we’re looking at Jason’s Deli, a fast casual restaurant chain that can be summed up in one word: BIG. Check it out: DLYohn Brand Experience Brief: Jason’s Deli from Denise Lee Yohn on Vimeo. Jason’s […]
What happens when the company behind Chipotle Mexican Grill decides to go Asian? Shophouse Kitchen! Check out this video audit & analysis of the Shophouse customer experience. DLYohn Brand Experience Brief: Shophouse Kitchen from Denise Lee Yohn on Vimeo. other brand experience briefs you might like: Warby Parker Eureka! sweetgreen transcript: What happens when the […]
07.21.15
Brand Experience Brief: Warby Parker
Warby Parker is one of several e-commerce brands, including Bonobos and Birchbox, that have ventured into the physical store space. Check out this Brand Experience Brief video to learn what works and what doesn’t in Warby Parker’s store in New York City’s SOHO, and why it matters. related brand experience brief videos: Birchbox Bonobos and Warby Parker […]
06.23.15
Brand Experience Brief: Samplinglab
Here’s my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept — and this store certainly is interesting. SamplingLab is a store where you can try free samples of products and give your feedback to the companies that make them. For product companies SamplingLab offers a […]
05.19.15
Brand Experience Brief: Birchbox
Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences. other brand experience briefs (video audits and analyses of new and interesting retail and restaurant concepts): Bonobox and Warby Parker Whole Foods Detroit Eureka! transcript: The biggest news in retail these days is how e-commerce brands […]
04.21.15
Brand Experience Brief: Eureka!
Eureka! is a chain of polished casual restaurants that claims to deliver a value driven experience defined as “eatertainment.” Check out this video audit and analysis of the brand experience to see if it delivers on that claim. Brand Experience Brief: Eureka! from Denise Lee Yohn on Vimeo. Other Brand Experience Briefs (video audits and […]
In Case You Missed It — Here’s a round-up of my most popular content from this month, March 2015: CNBC Closing Bell interview: Starbucks’ ‘Race Together’ Campaign Goes Cold — Bill Griffith interviews me. Forbes column: What You Can Learn About Customer Experience From Sharing Economy Companies — Easy, effective, and emotionally engaging experiences seem indigenous […]