Keynote Speaker on Brand-Building: Denise Lee Yohn

Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

Your Brand Is Not Your Logo

Brand expert Denise Lee Yohn explains your brand isn’t your logo — your brand is what you do and how you do it. From this video of Denise speaking at the 2016 Business Kickoff for First American Equipment Finance, learn why “branding” is a problematic term and why “brand-building” is a powerful business undertaking.

How to Align & Engage Your Brand Stakeholders

Brand expert Denise Lee Yohn explains how to align and engage your stakeholders so everyone who works on your brand knows how to support and build it. In this excerpt of Denise speaking at the 2016 Learning & Leadership Development Conference for the Human Capital Institute, learn why brand alignment and engagement is more important now than ever before and how to achieve.

TED Talk by Denise Lee Yohn

Denise Lee Yohn speaks at a TEDxSanDiego Salon about a new movement in corporate social responsibility. Great brands create shared value for all their stakeholders, so they never have to ‘give back.’

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

Restaurant and retail consultant Denise Lee Yohn speaks at the Horizons Conference for Steritech about the power of customer experience. Learn how your customer experience can be your most powerful marketing.

Great Brands Aren’t Just for the Big Guys

Author of bestselling book “What Great Brands Do” Denise Lee Yohn introduces the Minimum Viable Brand framework to leaders of start-ups and small businesses at Entrepreneur Magazine’s Ready to Launch Event.

Great Brands Sweat the Small Stuff

Denise Lee Yohn, brand expert and author of the best-selling book What Great Brands Do, explains why saying that great brands sweat the small stuff in their customer experiences. Learn about retail customer experience, customer experience management, and how to design and deliver extraordinary experiences. Excerpt from presentation at ScaleUp Summit presented by Gazelles in collaboration with FORTUNE Magazine.

Great Brands Start Inside

Brand expert Denise Lee Yohn speaks at the Transformational CMO Assembly about What Great Brands Do. Great brands start brand-building inside, by cultivating a strong brand-led culture. A clear and focused brand purpose and core values form the foundation for a workplace culture that produces exceptional results.

Endorsements

Nothing short of amazing in front of a very passionate and outspoken audience.  She was fabulous!

Emily McNulty

Owner, Moxi Events

Your talk provided us with a framework as to how to operationalize our brand to achieve our Billion Dollar vision!

Stephanie Gallo

E&J Gallo Winery

Denise’s incredible pre-work, on behalf of her audience, enabled her to hook the attendees from the start of the session and keep us focused with rapt attention throughout.

Jeff Lindeman

Senior Director, Talent & Engagement, San Diego International Airport

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