Keynote Speaker on Brand-Building: Denise Lee Yohn
Your Brand Is Not Your Logo
Brand expert Denise Lee Yohn explains your brand isn’t your logo — your brand is what you do and how you do it. From this video of Denise speaking at the 2016 Business Kickoff for First American Equipment Finance, learn why “branding” is a problematic term and why “brand-building” is a powerful business undertaking.
How to Align & Engage Your Brand Stakeholders
Brand expert Denise Lee Yohn explains how to align and engage your stakeholders so everyone who works on your brand knows how to support and build it. In this excerpt of Denise speaking at the 2016 Learning & Leadership Development Conference for the Human Capital Institute, learn why brand alignment and engagement is more important now than ever before and how to achieve.
TED Talk by Denise Lee Yohn
Denise Lee Yohn speaks at a TEDxSanDiego Salon about a new movement in corporate social responsibility. Great brands create shared value for all their stakeholders, so they never have to ‘give back.’
Great Brands Sweat the Small Stuff
Denise Lee Yohn, brand expert and author of the best-selling book What Great Brands Do, explains why saying that great brands sweat the small stuff in their customer experiences. Learn about retail customer experience, customer experience management, and how to design and deliver extraordinary experiences. Excerpt from presentation at ScaleUp Summit presented by Gazelles in collaboration with FORTUNE Magazine.
Great Brands Start Inside
Brand expert Denise Lee Yohn speaks at the Transformational CMO Assembly about What Great Brands Do. Great brands start brand-building inside, by cultivating a strong brand-led culture. A clear and focused brand purpose and core values form the foundation for a workplace culture that produces exceptional results.
Thought provoking and focused. I highly recommend Denise to anyone who wants to better understand the value of great brands and how they can be cultivated in any organizational setting.
EVP Strategy, Pursuant
Denise’s presentation was thought-provoking, powerful, and challenged our sales team to think and understand the secrets behind great brands.
Bernadette Van Osdal
SVP, Triad Retail Media and eBay Advertising
Thank you for a great keynote to close our event – It was a huge hit!
Stephanie Glassford, CMP
Event Manager, RE/MAX INTEGRA OA