brand experience brief: lyfe kitchen
(Get the inside scoop on new and interesting retail and restaurant concepts with my Brand Experience Briefs — here’s the latest.)
Wired magazine recently reported on a new restaurant concept that aims “not just to build a radically sustainable, healthy brand of fast food…[but] to transform the way the world produces organic ingredients, doing for responsibly grown meat and veggies what McDonald’s did for factory-farmed beef.” Who would claim such lofty aspirations? A former president and chief operating officer of the venerable hamburger chain. Here’s my briefing on his concept, LYFE Kitchen.
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