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learn about my brand as business approach

project snapshot

Goal: Strengthen the brand platform so that off-line marketing efforts resonate with new targets

Assessment: We need to strengthen the brand identity and carve out a distinct competitive position, and use these to drive brand expression on- and off-line

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client testimonials

"Denise is a consummate professional and a pleasure to work with. Her results are beyond superb and she provides outstanding value.  Denise provides structure and insights to all marketing related problems. It all goes without saying that Denise’s work has been pivotal in the development, strategies and growth of NEXT Proteins, Inc.” 

—David A. Jenkins
CEO, NEXT Proteins, Inc.

Solutions

whether you’re facing significant challenges or you’re simply looking to take your business to the next level, your issues call for fresh thinking and a pragmatic approach.

Below are the kinds of problems companies tap my expertise to solve.  Scroll over the boxes to highlight the related service offerings.

learn more about my service offerings.

compete

We need to strengthen our differentiation and competitive position to address changing competitive dynamics and offset emerging threats.

service offerings:
  • Competitive Landscape Map
  • Brand Diagnostic

attract

We need to build our organization’s customer intimacy so we attract new customers and foster profitable relationships with existing ones.

service offerings:
  • Consumer and Customer Research
  • Brand Diagnostic

refresh

We need to refresh our brand and re-invigorate its power to create competitive advantage and drive profitable growth.

service offerings:
  • Brand Platform
  • Competitive Landscape Map

prioritize

We need to organize and prioritize our brand portfolio and implement a systematic approach to making brand decisions.

service offerings:
  • Brand Architecture

operationalize

We need to operationalize our brand and employ a brand perspective and brand-based tools throughout everything we do.

service offerings:
  • Brand Touchpoint Wheel
  • Customer Experience Architecture

focus

We need to focus our strategic decision-making, program prioritization, and resource allocation with one common understanding.

service offerings:
  • Brand Platform
  • Brand Toolbox

engage

We need to ensure all stakeholders understand our brand, embrace their roles in delivering it, and are equipped to interpret and reinforce it appropriately.

service offerings:
  • Brand Toolbox
  • Engagement Program

innovate

We need to align our innovation and brand strategies so we focus our resources on developments that move us closer to our vision.

service offerings:
  • Brand Platform
  • Brand Toolbox

integrate

We need to integrate the customer experiences we deliver to different segments through different channels.

service offerings:
  • Customer Experience Architecture
  • Brand Touchpoint Wheel