Goal: Differentiate the business beyond price and selection.
Assessment: We need to become a retail brand, not just a website. We should drive marketing and the customer experience with an emotionally resonant brand identity and a differentiated competitive positioning.
"I've worked with Denise in different capacities over the years (client and colleague) and the result is always the same ― she uncovers fresh insights into the consumer and the brand and then seamlessly connect the dots."
Co-President, Executive Director/Brand Innovation
my work introduces a new business model and fresh ideas to help organizations become more nimble, efficient, and focused.
The brand as business management approach delivers quantitative and qualitative results in all business areas -- top-line, bottom-line, and behind the scenes.