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client testimonials
“Denise has brought fresh thinking and insights to the challenge of re-energizing our brand and helping us differentiate in a sea of fast food sameness. She contributes a unique combination of smart analysis, category expertise, and an energizing work style.”
—Terri Funk Graham
Senior Vice President and Chief Marketing Officer, Jack in the Box
Clients
organizations across a wide range of sizes, types, and sectors have called on me for over 20 years.
My clients know they need more than a new logo or a quick marketing campaign to fuel their business growth. By learning and applying the brand as business management approach, these companies have solved some of their industries’ toughest problems and have become leaders in their field. Below are some of the companies I've worked with. Scroll over the logos for brief descriptions of how I've helped them grow.
ANT+: engaged alliance of partner companies to support their common brand
Brookstone: resurrected the brand from irrelevance and streamlined a complex portfolio of brands and products
Burger King: met the challenge of building sales overnight and building the brand over time with a creative brand strategy
Dell: differentiated Dell's Public Sector business unit with powerful new brand platform
Designer Whey: unleashed the potential of a niche product to become a more popular and more profitable lifestyle brand
Frito-Lay: determined how to break free from old perceptions and establish a believable new brand position
Hitachi: justified a substantial price premium with a strategy grounded in product leadership and brand exclusivity
Jack in the Box: made the brand more than just a me-too fast food copycat and galvanized the organization
Jamba Juice: transformed a copycat punch-card loyalty program into a brand-building customer relationship builder
Kipling: propelled the brand into new channels and new products with an energizing brand platform and customer segmentation
McIntosh: increased sell-through by inspiring dealers with the brand and developing tools to facilitate customer engagement
MultiCare Health System: identified the best way to integrate disparate brands and organizations after an M&A
New Balance: recharged the organization, product development, and marketing efforts with a renewed competitive edge
Road Runner Sports: attracted new customers in new channels with a more dynamic brand platform and increased marketing effectiveness
WOMEN Unlimited: made a bigger impact with Fortune 1000 customers by channeling the brand through the sales process
Zift Solutions: instructed customers how to engage channel partners in brand-building





