Clients

organizations across a wide range of sizes, types, and sectors have called on me for over 20 years.

My clients know they need more than a new logo or a quick marketing campaign to fuel their business growth. By learning and applying the brand as business management approach, these companies have solved some of their industries’ toughest problems and have become leaders in their field. Below are some of the companies I've worked with. Scroll over the logos for brief descriptions of how I've helped them grow.

ANT+: engaged alliance of partner companies to support their common brand

Asics: plotted how to tap into a fast-growing market by extending a well-defined brand

Bissell: fueled a successful new product introduction with a persuasive brand platform

Brookstone: resurrected the brand from irrelevance and streamlined a complex portfolio of brands and products

Burger King: met the challenge of building sales overnight and building the brand over time with a creative brand strategy

Covad: productized an operational competency to create a breakthrough brand

Dell: differentiated Dell's Public Sector business unit with powerful new brand platform

Denon: charted a bold breakthrough in the sea of consumer electronics sameness

Designer Whey: unleashed the potential of a niche product to become a more popular and more profitable lifestyle brand

eBags: broke-out of the online marketing trap of price competition and product commoditization

Foot Petals: reversed declining market share by restoring the brand's competitive advantage

Frito-Lay: determined how to break free from old perceptions and establish a believable new brand position

Hitachi: justified a substantial price premium with a strategy grounded in product leadership and brand exclusivity

Jack in the Box: made the brand more than just a me-too fast food copycat and galvanized the organization

Jamba Juice: transformed a copycat punch-card loyalty program into a brand-building customer relationship builder

Kipling: propelled the brand into new channels and new products with an energizing brand platform and customer segmentation

McIntosh: increased sell-through by inspiring dealers with the brand and developing tools to facilitate customer engagement

Mitchell: leveraged company culture as competitive advantage

MultiCare Health System: identified the best way to integrate disparate brands and organizations after an M&A

Nautica: exploited weaknesses of bigger competitors with a targeted brand relaunch

New Balance: recharged the organization, product development, and marketing efforts with a renewed competitive edge

Road Runner Sports: attracted new customers in new channels with a more dynamic brand platform and increased marketing effectiveness

Sony: unleashed the power of the brand as an internal driver of culture and strategy

T-Systems: reclaimed brand leadership in a category replete with copycats and low-cost providers

WOMEN Unlimited: made a bigger impact with Fortune 1000 customers by channeling the brand through the sales process

Zift Solutions: instructed customers how to engage channel partners in brand-building