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testimonials

"Denise is engaging, charismatic, and a veritable expert…an excellent choice as keynote speaker for our annual conference"

James Stewart
Elevation Burger

Speeches & Presentations

A sample of prior speaking engagements.

I’ve been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years.  From national conferences to CEO peer groups to corporate meetings, I’ve helped my audiences transform their organizations and their brands.  

Great Brands Start Inside

An excerpt of my keynote presentation to over 800 leaders at Catalyst 2013.  Previewing my book What Great Brands Do (Jossey-Bass, 2014), I explained that great brands start inside. They start brand-building by developing a strong corporate culture.

Great Brands Never Have to "Give Back"

An excerpt of my keynote presentation to over 800 leaders at Catalyst 2013.  Previewing my book What Great Brands Do (Jossey-Bass, 2014), I explained that great brands never have to "give back." Instead, they create shared value for all of their stakeholders.

Re-thinking Corporate Social Responsibility

An excerpt from my Fast Casual Executive Summit 2012 keynote. I explain how progressive companies are replacing "giving back" with creating shared value for all of their stakeholders.

Align and Integrate Your Customer Experiences

An excerpt from my presentation at Texas A&M University’s The Retailing Summit.  I showed leaders in the retail industry how to crack the customer experience code and build stronger brands. 

Brand as Business Webinar Preview

A preview of "Beyond Marketing: Operationalize Your Brand to Grow Your Business" -- a webinar or in-person session that inspires and instructs leaders on the most critical way to manage and grow a business. 

Differentiate Your Way to Success Workshop

A preview of a workshop or webinar for business leaders who want to learn how to strengthen their competitive advantage. The program shows why differentiation is important, how to differentiate, and how to develop and use a competitive brand positioning. 

Business Reset Keynote

An introduction to my keynote presentation in which I show business leaders how to use their brands to take their competitive advantage to the next level and drive profitable growth, aligning stakeholders and re-engaging employees in the delivery of positive, memorable customer experiences.  

Brand as Business Workshop

An introduction to "Brand as Business: How Companies Drive Business Growth by Operationalizing Their Brands."  This is an in-depth, interactive workshop that teaches you how to transform brand-building from a costly, discrete, and subjective activity into the most integral way of managing and growing your business.