"Denise is engaging, charismatic, and a veritable expert…an excellent choice as keynote speaker for our annual conference"
Speeches & Presentations
A sample of prior speaking engagements.
I’ve been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. From national conferences to CEO peer groups to corporate meetings, I’ve helped my audiences transform their organizations and their brands.
An excerpt of my keynote presentation to over 800 leaders at Catalyst 2013. Previewing my book What Great Brands Do (Jossey-Bass, 2014), I explained that great brands never have to "give back." Instead, they create shared value for all of their stakeholders.
A preview of a workshop or webinar for business leaders who want to learn how to strengthen their competitive advantage. The program shows why differentiation is important, how to differentiate, and how to develop and use a competitive brand positioning.
An introduction to my keynote presentation in which I show business leaders how to use their brands to take their competitive advantage to the next level and drive profitable growth, aligning stakeholders and re-engaging employees in the delivery of positive, memorable customer experiences.
An introduction to "Brand as Business: How Companies Drive Business Growth by Operationalizing Their Brands." This is an in-depth, interactive workshop that teaches you how to transform brand-building from a costly, discrete, and subjective activity into the most integral way of managing and growing your business.