Brand Experience Briefs
Brand Experience Briefs capture insights and analysis from my audits of new and interesting retail and restaurant concepts.
If you’re interested in learning how to improve your in-store experience, sign up for a Brand Experience Day. We’ll head out into the field to experience leading concepts and apply the insights to transform your brand experience.
If you’re an editor or reporter looking for a source on a story, check out the expert perspectives I’ve provided and contact me at mail AT deniseleeyohn DOT com.
Target is experimenting with a new store format, CityTarget. The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city. Check out all that's great -- and a couple of things that aren't -- about the CityTarget in downtown Chicago in this video briefing:
Walmart Neighborhood Market, a smaller format store, competes against dollar stores and grocery stores -- it looks to me like they just might win the fight.
Many fast-casual restaurant start-ups are trying to copy Chipotle, so it’s refreshing to experience one that does things it’s own way. Pei Wei Asian Market, the newest concept from P.F. Chang’s China Bistro, offers a cool environment, innovative menu items, and affordable prices. Check out this brief on the brand experience that’s not like Chipotle.
Everyone, it seems, is trying to figure out the healthy fast casual business. From LYFE Kitchen in California to Energy Kitchen in New York, there are dozens of budding concepts attempting to make it big by tapping into consumers' desire for food that's fast and good. How is Protein Bar in Chicago faring? Check out this video briefing: