downloads
client testimonials
“Denise has brought fresh thinking and insights to the challenge of re-energizing our brand and helping us differentiate in a sea of fast food sameness. She contributes a unique combination of smart analysis, category expertise, and an energizing work style.”
—Terri Funk Graham
Senior Vice President and Chief Marketing Officer, Jack in the Box
Must-Reads
brand as business is the management approach which successful companies have used to guide and power their organizations.
This choice collection of downloads features everything you need to know about the brand as business management approach, including the content business leaders tell me they continually reference and share.
articles and posts
brand as business: Close the Gap Between What You Say and What You Do
leverage the full power of your brand by closing the gap between what you say you do and what you actually do
download article (PDF)
Build Your Brand by Operationalizing It
direct brand-building initiatives toward operationalizing the brand internally
download article (PDF)
videos
introduction to brand as business
transform brand-building from a discrete, costly, subjective activity into the most critical way of managing and growing your business
brand as business Workshop
learn how companies drive business growth by operationalizing their brands (workshop excerpts)
presentations and tools
Gaining the Competitive Edge
employ a brand perspective and brand-based tools throughout everything your company does
download article (PDF)
brand as business Assessment
does your organization practice the brand as business management approach?
