12.042013

#wgbd

I love brands!  I’m fascinated by the sway they exert over people’s purchases.  I’m amazed by the ones that really make me “think different.”  I think it’s so cool when creative ones find innovative ways to engage me.  I admire the ones that are changing the world.

I wrote my upcoming book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass.) in part to celebrate great brands.  (I hope you’ll check it out when it comes out in January.)  And today I decided to launch a new campaign, #WGBD, to kick things off early and hopefully continue the conversation long after the book buzz dies down.

The #WGBD campaign involves us – you and me — creating a virtual collage of great brands in action.  To participate, please take photos of great brands you see and tag them with the hashtag #WGBD on Twitter or Instagram.  Here are the deets:

what:  take pictures of brands doing things that you think are great

when:  starting now

where:  post them using the hashtag #WGBD on Twitter or Instagram

examples:  here are a couple of pix I recently took:

delta's safety video adds some brand pizzazz to the mundane
delta’s safety video adds some brand pizzazz to the mundane
google doodles provide such fun brand expression — its thanksgiving edition video was a particular delight
google doodles provide such fun brand expression — its thanksgiving edition video was a particular delight

ideas:  here are  few ideas to get your creative juices flowing:

  • take pictures of products, people, signs, ads, packaging, websites, social media posts
  • capture brand messages or ideas that are particularly creative or different from competitors
  • show interesting brand partnerships (brands with celebrities, with other brands, etc.)
  • show how companies engage their employees with their brand
  • look for brands in the news

I’ve already posted a couple of images (check out my Twitter and Instagram feeds at @deniseleeyohn) and start contributing your own.   I look forward to seeing the Great Brand collage we create together!

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