11.242014

the uber of fast food

A Google search on the term “the uber of” returns 65,000 results, including The Uber of Gentleman Companions (an article about a new startup that promises “what women really want”) and We’re the Uber of Organ Transplants (a website posing as a non-profit in the organ donation space). In fact, Entrepreneur recently ran a piece on the proliferation of companies claiming “We’re the Uber of X!

The ride-sharing service provides a good model for other companies because it employs a disruptive business strategy, valuable customer insights, and unique management approaches.  That’s why I decided to join the conversation and exhort my colleagues in the fast food restaurant industry to take a look at Uber.  Here’s my latest Brand New Perspectives column in QSR MagazineHow to Become the Uber of Fast Food.

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