what your underwear says about you

My Patagonia catalog arrived in the mail today and I was reminded once again of all the things the Patagonia brand does that don’t seem to make sense — but they do.  The catalog’s inside cover spread,

patagonia-inside-spread2 (more…)

Posted on July 6th, 2009 by denise lee yohn and filed under brand communication, brand delivery, packaging | 2 Comments | Comments RSS