wasted potential — a series on brand disappointments

What do Lindsay Lohan,

the universal remote,

and the Bush administration

have in common?

They are all examples of things that could have been great but have ended up not living up to their potential. (more…)

Posted on January 19th, 2009 by denise lee yohn and filed under brand delivery, brand disappointments, brand fun, brand perceptions | 4 Comments | Comments RSS

brands, generic-style

I’ve noticed something lately — name brand food packaged goods are changing their brand visual identities to what seems to me to be a more generic brand look.  (more…)

Posted on January 14th, 2009 by denise lee yohn and filed under packaging | 4 Comments | Comments RSS

fan of joe’s

Last week, Whole Foods announced its dismal 4th quarter results — net income for the quarter fell 96% to $1.5M and comparable store sales (the key metric for retail business health) (more…)

Posted on November 14th, 2008 by denise lee yohn and filed under brand delivery, brand touchpoints, marketing, retail | 0 Comments | Comments RSS

no big deal

I recently came across 2 different items that I left me similarly unimpressed.

The first was a sticker on my Hertz rental car folder, announcing the company was now offering to re-fuel my rental at market prices (more…)

Posted on August 6th, 2008 by denise lee yohn and filed under brand value, marketing | 1 Comment | Comments RSS