less is more
Haagen Dazs just added a new line — Five — it’s billed as “All-natural ice cream crafted with only five ingredients for incredibly pure, balanced flavor… and surprisingly less fat!” (more…)
wasted potential — a series on brand disappointments
What do Lindsay Lohan,
the universal remote,
and the Bush administration 
have in common?
They are all examples of things that could have been great but have ended up not living up to their potential. (more…)