Currently viewing the tag: "Wal-mart"
Happy New Year! I hope you had a great holiday and you are as excited as I am about kicking off 2010! After the long hard haul of 2009, I’m eager to see business get off to a fresh start this year. It’s impossible to know exactly what the New Year will bring, but I’m [...]
innovation and creativity trumps price alone
by denise lee yohn
on December 3, 2009
· 0 Comments
· in brand communication, brand perceptions, innovation, marketing, retail, trends
This week’s BusinessWeek features two stories back-to-back that together make an important point for all businesses trying to navigate today’s recessionary times. First is a piece on Target’s apparent move down market, “Look Who’s Stalking Wal-Mart.” It outlines several moves by Target that seem to be taken from Wal-Mart’s playbook. Then there’s the article, “Why [...]
Establishing competitive advantage is one of the basic tenets of business strategy. Companies must establish a way of standing out from competitive offerings and being perceived as different and better from those offerings. One business aspect that I believe is underutilized as a lever for competitive advantage is business size and scale.
Once again Microsoft’s ad strategy is off-base. Their newest ad criticizes Apple for being expensive by “documenting” one woman’s quest to find a laptop that
everything you ever wanted to know about retail
by denise lee yohn
on January 22, 2009
· 3 Comments
· in best brands lists, brand delivery, brand value, retail
Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector.
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