Currently viewing the tag: "vision"
brand as business bit: The folks at UpMo, an employee-centric career management company, asked me to contribute to their blog, the upMover. I thought it was the perfect opportunity to share about something I’ve been thinking about for awhile now: the power of storytelling to engage employees. Companies often use advertising and social media to [...]
What happens when a $2.1BB+ organization re-commits its 20,000+ people to its vision and values?! I got to find out last week when I attended “Extraordinary: The Power of Ten” the All-Staff Assembly put on by Sharp Healthcare. Thanks to a generous invitation from Mark Tomaszewicz, the director of The Sharp Experience, I got [...]
What a day! The World Business Forum featured phenomenal speakers and drew over 4,000 attendees from 60+ countries. I’m so honored to have been invited to attend as a guest blogger. I tweeted the best bits from today as they rolled off the speakers’ tongues and will be doing the same tomorrow morning (follow me: [...]
The development and management of a corporate brand is often a stumbling block for companies. the same business leaders who understand the role of brand when it comes to products,
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