Currently viewing the tag: "values"
brand book bites from Monster Loyalty
by denise lee yohn
on May 16, 2013
· 0 Comments
· in Brand Book Bites, brand communication, brand delivery, business, leadership, marketing
(“brand book bites”, a new blog feature of mine, are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend you read.) - the book: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics [...]
Last week, I had the pleasure of hearing Walter Robb, Co-CEO, Whole Foods speak about purpose, values, and culture, and brand relevance and evolution, at the UCLA Extension Restaurant Conference. Here are some of the thoughts he shared: Whole Foods for Thought by Denise Lee Yohn from Denise Lee Yohn, Inc. related: Brand Experience Brief (video): Whole [...]
level 5 relevance
by denise lee yohn
on October 29, 2012
· 1 Comments
· in brand delivery, brand perceptions, brand value, leadership
Last week at the Fast Casual Executive Summit, I introduced “Level 5 Relevance,” a framework for re-thinking corporate social responsibility. The framework outlines how companies can become a force for positive change while enhancing their customer appeal and long-term competitiveness. Tweet
(Three hundred industry leaders gathered at the Women’s Foodservice Forum Executive Summit last week in Phoenix. The conference featured educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty. The caliber of the presentations was so high, I wanted to pass along some of the key learnings. So beginning today and for [...]
Jim Stengel’s book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies presents brand-building through the lens of ideals. This is very much in line with the benefits of the brand-as-business(tm) management approach – that is, how to use your brand platform as a management tool to fuel, align, and guide every [...]
brand as business bit: I got a response to my last “brand as business brief“, Value and Values, that I just have to share with you. It’s from Kevin Knight, who along with his wife Heather, run Anjou Bakery, a “a thriving incubator of good taste in food” in Cashmere, WA (about 2 hours East [...]
brand as business bit: “Do well by doing good” has become the ultimate rallying cry for corporate social responsibility (CSR) – and case studies from Walmart to Nike to Timberland prove it is possible to benefit society and the bottomline. What’s more, CSR programs can make companies more innovative: According to research featured in April’s [...]
BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations. Peruse this recap of my content this month to see what you might have missed: Tweet
Culture is quite the hot topic in business these days. The adage “Culture eats strategy for lunch” has been acknowledged for ages, but it seems the importance of culture is being emphasized now more than ever. Tweet
Jason Fried, CEO of 37signals, knows a thing or two about small business. His company has been developing apps for small businesses for seven years. But it’s how he runs his own company that reveals his keen insight for how to be a successful small business. Tweet
Today’s interview is sure to be an eye-opener. John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It and Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live, and President of Brand Asset Consulting, joins us to talk about how brands [...]
What happens when a $2.1BB+ organization re-commits its 20,000+ people to its vision and values?! I got to find out last week when I attended “Extraordinary: The Power of Ten” the All-Staff Assembly put on by Sharp Healthcare. Thanks to a generous invitation from Mark Tomaszewicz, the director of The Sharp Experience, I got [...]
Earlier this week, I had the opportunity to speak at Dine America, the invitation-only conference for senior executives in foodservice, produced by QSR Magazine. Insights from my session, The Price is Right (winning pricing strategies for QSRs) will be featured in an upcoming edition of my monthly column with the magazine. In the meantime, I [...]
Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth. Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) , and Internal Business Process perspectives. Tweet
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