Currently viewing the tag: "value-added service"
brand experience brief: rei soho
by denise lee yohn
on February 18, 2012
· 0 Comments
· in brand delivery, brand touchpoints, innovation, retail
(Welcome to a “brand experience brief” — insights and analysis of new and interesting restaurant and retail concepts.) REI’s first store in New York City is the quintessential flagship store – it’s big, it’s in a prominent location, and it showcases the brand like no other retail store. Check out my video recap on this [...]
six best practices in retail
by denise lee yohn
on March 8, 2010
· 3 Comments
· in brand delivery, brand perceptions, brand touchpoints, business, marketing, retail
I’ve been working with a major retail brand and my engagement has included an audit and assessment of retail best practices. Although most of my work is proprietary, I wanted to share some of my findings here because I’ve found some really interesting patterns.
don’t stop retailin’, blockbuster
by denise lee yohn
on March 11, 2009
· 0 Comments
· in brand delivery, brand touchpoints, marketing, retail
Jonathan Salem Baskin recently posted an “open memo to Blockbuster’s agency” (DDB Entertainment) congratulating them on their recent win of the account — and warning them that their client’s CEO plan to “transform the Blockbuster brand into an entertainment provider” is doomed.
Given that it’s a holiday today, I’m going to take a break from the series on brands that have failed to live up to their potential — and instead, I wanted to relay a recent experience I had with a company (and lessons learned)
In the ongoing war that wages between retailers and manufacturers, manufacturers often threaten to abandon (or at least de-emphasize) the existing channel and open their own direct business. Liz Claiborne, the mid-tier womens fashion label,
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