Currently viewing the tag: "user generated content"

six months of stuff for your brain to chew on

by denise lee yohn on July 8, 2010 · 0 Comments · in brand communication, brand delivery, brand perceptions, business, marketing, retail, trends

Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand as business bites. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also [...]

consumers as creatives

by denise lee yohn on May 24, 2010 · 1 Comments · in brand communication, brand touchpoints, marketing

Rich Thomaselli from Advertising Age called me recently for some comments for an article he was writing, “If Consumer Is Your Agency, It’s Time for a Review.”  The piece turned out to be a great analysis of how the use of John Q. Public to develop ads has “jumped the shark” (as Rich refers to [...]

a case against user-generated ad contests

by denise lee yohn on September 10, 2009 · 3 Comments · in brand communication

Last week Ad Age announced that Anheuser-Busch InBev is holding an online contest in China in which consumers can pitch ideas for a Budweiser TV spot which will run during next year’s Chinese New Year.  The only brief to the aspiring ad-makers:  the commercial must include ants (a recurring theme for the brand’s Chinese New [...]