Currently viewing the tag: "Twitter"

2009 year in review

by denise lee yohn on December 28, 2009 · 1 Comments · in brand fun, trends

As 2009 draws to a close, I thought I’d take a quick look back at significant developments of the past year.  And what a year it’s been, hasn’t it?! Last January, I don’t think any of us could have predicted how bad things would get (the economic downtown, collapse of the automotive industry, Adam Lambert’s [...]

the twitimpact phenomenon on brand at light speed

by denise lee yohn on October 14, 2009 · 2 Comments · in brand communication, brand perceptions, brand touchpoints

The following is a guest post from Dan Phillips, the co-founder of Skybend, a design and brand company focused on helping businesses navigate the gauntlet of electronic media. A classically trained artist turned graphics designer turned entrepreneur, Dan brings his unique perspective to branding efforts for businesses around the country. Contact Dan through his website [...]

my journey to “brand as business”

by denise lee yohn on September 24, 2009 · 5 Comments · in brand fun, business

Five years ago this month, I became an independent! Yep – back in September of 2004, I followed the advice of a book title I heard of (“Feel the Fear and Do It Anyway”) and resigned my VP/GM Brand and Strategy post at Sony Electronics, Inc. to hang out a shingle as an independent brand [...]

brand inspiration

by denise lee yohn on April 23, 2009 · 12 Comments · in brand communication, brand perceptions, brand value, marketing

This post was inspired by a recent tweet from Gabriel Rossi, a “branding strategist” (as he calls himself) based in Sao Paulo — I’ve had the pleasure of meeting Gabriel through my blog and Twitter

9 lessons learned from “the biggest loser”

by denise lee yohn on April 17, 2009 · 0 Comments · in brand fun, business

I just ran a series on Twitter about the things I’ve learned about business (and life) from watching “The Biggest Loser.”  I started watching the show because a client of mine is a sponsor, but I got hooked by the valuable lessons it teaches (and the drama, of course!) #1 lesson:  keep metrics simple; the [...]

i’ve taken the twitter plunge

by denise lee yohn on March 30, 2009 · 0 Comments · in administrative

After monitoring Twitter for awhile, I’m taking the plunge — considering it a 30 day experiment — please follow me (@deniseleeyohn) and give me feedback, ok?  also let me know if you’d like me to follow you — thanks!