Currently viewing the tag: "Trader Joe’s"
2011 year in ideas
by denise lee yohn
on December 20, 2011
· 0 Comments
· in brand communication, brand delivery, brand identity, brand names, brand perceptions, brand touchpoints, business, innovation, marketing, retail
In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months. The following are excerpts — the original pieces linked.
trader joes, where less is more
by denise lee yohn
on May 31, 2011
· 6 Comments
· in brand communication, brand delivery, brand touchpoints, marketing, retail
(Welcome to the second in a two-post series on how retailers manage the choice conundrum. This is written by C. B. Whittemore, Chief Simplifier of Simple Marketing Now, a marketing communications consultancy focused on simplifying customer interactions with social media and content marketing. The first post, REI Makes Choosing Easier, which I wrote, can be found [...]
we’re the same, but different
by denise lee yohn
on February 26, 2009
· 0 Comments
· in brand communication, brand perceptions, marketing
Martin Bishop, author of the blog Brand Mix, recently posted about some new research on brand loyalty. An implication from the research findings is that you can steal brand loyalists from the competition
everything you ever wanted to know about retail
by denise lee yohn
on January 22, 2009
· 3 Comments
· in best brands lists, brand delivery, brand value, retail
Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector.
fan of joe’s
by denise lee yohn
on November 14, 2008
· 0 Comments
· in brand delivery, brand touchpoints, marketing, retail
Last week, Whole Foods announced its dismal 4th quarter results — net income for the quarter fell 96% to $1.5M and comparable store sales (the key metric for retail business health)
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