Currently viewing the tag: "tom fishburne"

5 favorites on friday — favorite brand blogs

by denise lee yohn on August 14, 2009 · 2 Comments · in 5 favorites on friday, brand fun

Last week I started a series about my favorite brand resources.  Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand blogs.

brand disappointments: vonage

by denise lee yohn on February 9, 2009 · 3 Comments · in brand disappointments, brand touchpoints

So far we’ve covered GNC, Facebook, and Dairy Queen in our chronicles of brands which have failed to live up to their potential — today Tom Fishburne

wasted potential — a series on brand disappointments

by denise lee yohn on January 19, 2009 · 4 Comments · in brand delivery, brand disappointments, brand fun, brand perceptions

What do Lindsay Lohan, the universal remote, and the Bush administration have in common? They are all examples of things that could have been great but have ended up not living up to their potential.

marketing productivity metric

by denise lee yohn on December 22, 2008 · 1 Comments · in marketing

BusinessWeek’s analysis of “How HP Got Its Wow! Back” reports on a business metric the Company uses that gives me an idea about measuring marketing productivity.

brand camp, give me s’more

by denise lee yohn on September 11, 2008 · 3 Comments · in brand fun

Tom Fishburne‘s new book, This One Time, At Brand Camp, is delightful.  Comprised of over 100 cartoons that poke fun at all the wonderfully stupid things we marketers say and think,