Currently viewing the tag: "The Container Store"

the lost art of selling

by denise lee yohn on November 23, 2010 · 0 Comments · in brand touchpoints, business, retail, sales

The holiday season is upon us and retailers are gearing up for the increased sales volume.  One way they’re doing so is hiring more salespeople.  In a piece in the Wall Street Journal, Karen Talley reported the retail industry added 28,000 positions in October, according to figures from the Labor Department.  Macy’s Inc. is reportedly [...]

six months of stuff for your brain to chew on

by denise lee yohn on July 8, 2010 · 0 Comments · in brand communication, brand delivery, brand perceptions, business, marketing, retail, trends

Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand as business bites. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also [...]

six best practices in retail

by denise lee yohn on March 8, 2010 · 3 Comments · in brand delivery, brand perceptions, brand touchpoints, business, marketing, retail

I’ve been working with a major retail brand and my engagement has included an audit and assessment of retail best practices.  Although most of my work is proprietary, I wanted to share some of my findings here because I’ve found some really interesting patterns.