Currently viewing the tag: "The Brand Bubble"
Today’s interview is sure to be an eye-opener. John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It and Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live, and President of Brand Asset Consulting, joins us to talk about how brands [...]
stuff that matters
by denise lee yohn
on October 12, 2009
· 3 Comments
· in brand equity, brand value, business, marketing, trends
This is a continuation of the debrief from the Brand Managecamp conference. In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week. Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”: Substance [...]
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