denise lee yohn: brand as business bites™ /

The TV show The Biggest Loser started up again this week.  The show features contestants who train, diet, and compete in challenges to see who can lose the most weight.  I started watching the show last season because a client of mine is a sponsor and I got hooked – not only is it inspirational to see how the contestants’ lives are completely transformed, but also the show teaches some great lessons about competing and succeeding in business.   (more…)

I just ran a series on Twitter about the things I’ve learned about business (and life) from watching “The Biggest Loser.”  I started watching the show because a client of mine is a sponsor, but I got hooked by the valuable lessons it teaches (and the drama, of course!)

#1 lesson:  keep metrics simple; the show only tracks one measure  (pounds loss); other metrics are important but focusing on one number is easy and memorable.

Please follow me on Twitter @deniseleeyohn to read the other 8 lessons — thanks!