Currently viewing the tag: "thank you"
thank you and come again
by denise lee yohn
on February 2, 2012
· 0 Comments
· in brand communication, brand touchpoints, marketing, retail
brand as business bit: My latest Brand New Perspectives column in QSR Magazine answers a QSR operator’s question about keeping customers coming back. The piece outlines my thoughts on increasing purchase frequency — an objective of practically every marketer — I would be remiss if I didn’t mention the effectiveness of a heart-felt ‘thank you.’ [...]
I’m taking a break from the series on brand value creation for a post on a topic I’ve been reading a lot about lately — saying “thank you.”
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