Currently viewing the tag: "Target"
2012, according to the Chinese calendar, is the Year of the Dragon. In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity. With this expectation in mind, I’ve selected several brands to keep my eye on. They’re likely to [...]
innovation and creativity trumps price alone
by denise lee yohn
on December 3, 2009
· 0 Comments
· in brand communication, brand perceptions, innovation, marketing, retail, trends
This week’s BusinessWeek features two stories back-to-back that together make an important point for all businesses trying to navigate today’s recessionary times. First is a piece on Target’s apparent move down market, “Look Who’s Stalking Wal-Mart.” It outlines several moves by Target that seem to be taken from Wal-Mart’s playbook. Then there’s the article, “Why [...]
Once again Microsoft’s ad strategy is off-base. Their newest ad criticizes Apple for being expensive by “documenting” one woman’s quest to find a laptop that
we’re the same, but different
by denise lee yohn
on February 26, 2009
· 0 Comments
· in brand communication, brand perceptions, marketing
Martin Bishop, author of the blog Brand Mix, recently posted about some new research on brand loyalty. An implication from the research findings is that you can steal brand loyalists from the competition
With the sad state of today’s economy, should companies be doling out empathy or encouragement? Target stores has been running a campaign
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