Currently viewing the tag: "taglines"

what makes a great tagline

by denise lee yohn on November 15, 2010 · 1 Comments · in brand communication

All the hubbub surrounding Chevrolet’s new tagline, “Runs Deep,” is a bit puzzling to me. In my mind, a tagline is like any other creative expression.  And evaluation of any creativity is highly subjective.

what at&t could learn from mcdonald’s

by denise lee yohn on April 14, 2010 · 0 Comments · in brand communication, brand delivery, brand perceptions, marketing, retail

I usually try to keep my critiques to categories I’ve worked in, primarily because I think it’s irresponsible for me to comment on what works and what doesn’t when I have little basis for my assessment other than being a consumer.  So I initially demurred when some folks have asked for my POV on AT&T’s [...]

would “just do it” still cut it?

by denise lee yohn on February 13, 2009 · 1 Comments · in brand communication, trends

I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.)