Currently viewing the tag: "taglines"
All the hubbub surrounding Chevrolet’s new tagline, “Runs Deep,” is a bit puzzling to me. In my mind, a tagline is like any other creative expression. And evaluation of any creativity is highly subjective.
what at&t could learn from mcdonald’s
by denise lee yohn
on April 14, 2010
· 0 Comments
· in brand communication, brand delivery, brand perceptions, marketing, retail
I usually try to keep my critiques to categories I’ve worked in, primarily because I think it’s irresponsible for me to comment on what works and what doesn’t when I have little basis for my assessment other than being a consumer. So I initially demurred when some folks have asked for my POV on AT&T’s [...]
I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.)
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