Currently viewing the tag: "Super Bowl"

consumers as creatives

by denise lee yohn on May 24, 2010 · 1 Comments · in brand communication, brand touchpoints, marketing

Rich Thomaselli from Advertising Age called me recently for some comments for an article he was writing, “If Consumer Is Your Agency, It’s Time for a Review.”  The piece turned out to be a great analysis of how the use of John Q. Public to develop ads has “jumped the shark” (as Rich refers to [...]

manthems, delusions, and other super gaffes

by denise lee yohn on February 8, 2010 · 0 Comments · in brand communication, brand fun, brand perceptions

If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl.  Humor works best.  Use animals or big-breasted women – or both.  Wow people with extraordinary settings and production values. Many of the advertisers on last night’s big game [...]