Rich Thomaselli from Advertising Age called me recently for some comments for an article he was writing, “If Consumer Is Your Agency, It’s Time for a Review.” 
The piece turned out to be a great analysis of how the use of John Q. Public to develop ads has “jumped the shark” (as Rich refers to it). He calls out companies for turning over their marketing to consumers through contests like Doritos’ Super Bowl campaigns and Folgers’ recent contest asking the Average Joe (pun intended?!) to update its famous “Best Part of Wakin’ Up” theme.
(more…)
Posted on May 24th, 2010 by denise lee yohn and
filed under brand communication, brand touchpoints, marketing |
|
Comments RSS
If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl. Humor works best. Use animals or big-breasted women – or both. Wow people with extraordinary settings and production values.
Many of the advertisers on last night’s big game followed the Super Bowl advertising playbook to a tee (view all of the spots here). And, yet, they violated some fundamental rules of advertising in general.
(more…)
Posted on February 8th, 2010 by denise lee yohn and
filed under brand communication, brand fun, brand perceptions |
|
Comments RSS