Currently viewing the tag: "strategic brand platform"
brand platforms are like political ones
by denise lee yohn
on May 12, 2010
· 1 Comments
· in brand communication, brand delivery, brand identity, brand tools
Earlier this week I posted some key takeaways from the keynote speakers and panelists at the Southern California Business Growth Conference. As a panelist on the marketing track, one of the things I said during the “Brand Implementation & Impact: Bring your Brand to Market” session seemed to spark some interest of its own – [...]
Later today I will be presenting the new strategic brand platform to the Board of Directors for an organization I’ve been working with. I thought I’d take this opportunity to share my approach to brand strategy.
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