Currently viewing the tag: "Steve McKee"
Steve McKee has started a great project, Find Your Nerve, “a grassroots effort to help get the economy moving again.” Each business day of the fourth quarter features a post from someone about jumpstarting the recovery. Today was my day: please check out “A Leap of Faith.” Also I thought you might want to see [...]
Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off.
more from denise
tweets
Archives
Categories
- 5 favorites on friday
- administrative
- best brands lists
- brand as business buffet
- brand communication
- brand delivery
- brand disappointments
- brand equity
- brand extension
- brand fun
- brand identity
- brand names
- brand perceptions
- brand portfolio
- brand tools
- brand touchpoints
- brand value
- brand value creation
- brands we would miss
- business
- innovation
- leadership
- marketing
- marketing to women
- packaging
- podcast only
- retail
- sales
- trends
- Uncategorized
Tags
advertising Advertising Age America's Next Great Restaurant Apple Bobby Flay brand brand as business brand building brand communication brand communications brand equity Brand experience brief brand perceptions brand touchpoints brand value BusinessWeek CES Chipotle culture Curtis Stone customer experience denise lee yohn differentiation fast casual restaurants Harvard Business Review innovation iPhone Jonathan Salem Baskin leadership Lorena Garcia marketing NBC New York Times Nike operationalize QSR QSR Magazine restaurant branding retail social media Sony Starbucks Steve Ells storytelling values
