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brands to watch in 2012

by denise lee yohn on January 3, 2012 · 0 Comments · in innovation, trends

2012, according to the Chinese calendar, is the Year of the Dragon.  In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity. With this expectation in mind, I’ve selected several brands to keep my eye on.  They’re likely to [...]

america’s next great restaurant finale recap

by denise lee yohn on May 1, 2011 · 2 Comments · in business, innovation, leadership, marketing

DLYohn America’s Next Great Restaurant 05.01.11 Finale Recap from Denise Lee Yohn on Vimeo. For important takeaways for aspiring restaurateurs and other entrepreneurs, check out the full series of my show recaps: engage your employees with your brand — episode 8 deciding what NOT to do — episode 7 the customer isn’t always right — [...]

america’s next great restaurant episode eight recap

by denise lee yohn on April 25, 2011 · 0 Comments · in brand delivery, brand touchpoints, leadership

DLYohn America’s Next Great Restaurant 04.24.11 Episode 8 Recap from Denise Lee Yohn on Vimeo. other insights from the show: targeting and focus are more important that size and mass appeal — episode 7 recap attention to detail can make or break a business — episode 6 recap the adage “the customer is always right” [...]

america’s next great restaurant episode seven recap

by denise lee yohn on April 18, 2011 · 3 Comments · in business, marketing

DLYohn America’s Next Great Restaurant 04.17.11 Episode 7 Recap from Denise Lee Yohn on Vimeo. other recaps of america’s next great restaurant show: how attention to detail can make or break a business — episode 6 recap why the adage “the customer is always right” isn’t always right — episode 5 recap 3 keys to [...]

america’s next great restaurant episode six recap

by denise lee yohn on April 11, 2011 · 1 Comments · in brand touchpoints, business

DLYohn America’s Next Great Restaurant 04.10.11 Episode 6 Recap from Denise Lee Yohn on Vimeo. also see: why the “customer is always right” isn’t always so — episode 5 recap 3 keys to success as a fast casual restaurant — episode 4 recap intro to the show

america’s next great restaurant episode five recap

by denise lee yohn on April 4, 2011 · 2 Comments · in business, leadership

DLYohn America’s Next Great Restaurant 04.03.11 Episode 5 Recap from Denise Lee Yohn on Vimeo. also see: episode 4 recap:  3 keys to a successful fast casual restaurant episode 3 recap:  what makes a great brand slogan intro to the show

america’s next great restaurant episode 4 recap

by denise lee yohn on March 28, 2011 · 2 Comments · in business, innovation, leadership

DLYohn America’s Next Great Restaurant 03.27.11 Episode 4 Recap from Denise Lee Yohn on Vimeo.

america’s next great restaurant episode three recap

by denise lee yohn on March 21, 2011 · 0 Comments · in brand communication, brand names, business, leadership, marketing

This week’s challenge for contestants in NBC’s reality show America’s Next Great Restaurant was to develop a slogan for their restaurant concept.  Here are my thoughts on the ideas they developed and what makes a great brand slogan in general: DLYohn America’s Next Great Restaurant 03.20.11 Episode 3 Recap from Denise Lee Yohn on Vimeo.

america’s next great restaurant episode two recap

by denise lee yohn on March 14, 2011 · 0 Comments · in brand identity, business, innovation, leadership, marketing

NBC’s new reality show, America’s Next Great Restaurant, aired again last night — contestants had to pick a chef, design a logo, and feed 1,000 people as a “proof of concept.”   Here’s my recap and takeaways for all entrepreneurs: DLYohn America’s Next Great Restaurant 03.13.11 Episode 2 Recap from Denise Lee Yohn on Vimeo.

america’s next great restaurant episode one recap

by denise lee yohn on March 7, 2011 · 0 Comments · in business, innovation, leadership, marketing

Here’s my recap and takeaways from NBC’s new reality TV show, America’s Next Great Restaurant — also included are my picks to win! DLYohn America’s Next Great Restaurant 03.06.11 Episode Recap from Denise Lee Yohn on Vimeo.