Currently viewing the tag: "Starbucks"

central market – a retail experience

by denise lee yohn on October 5, 2011 · 1 Comments · in brand touchpoints, retail

(Today’s post is the last in a mini-series of reviews of retail concepts that have caught my eye.  I’ve already covered 77kids in Times Square and new Starbucks stores in Seattle.  Hope you’ve enjoyed my takes on what makes a store more than a store – a real experience.) Central Market defies convention.  The Texas-based [...]

starbucks 3.0 – a retail experience

by denise lee yohn on October 4, 2011 · 1 Comments · in retail

two concepts stores in Seattle convey the brand’s personal and local feel and make the stores a real retail experience

on stocks and brands

by denise lee yohn on July 26, 2011 · 0 Comments · in brand value, brand value creation

Last week David Ristau, the analyst who publishes daily stock recommendations in The Oxen Report, weighed in on the fast/casual dining industry with predictions for 10 fast/casual companies in the coming year. Chipotle, McDonald’s, and Domino’s were among the companies he analyzed based on growth, profitability, financial health, value, and management.

a new song for blockbuster

by denise lee yohn on September 29, 2010 · 1 Comments · in brand identity, brand perceptions, business, leadership

A year and a half ago, I wrote “Don’t Stop Retailin’, Blockbuster,” an encouraging post to the then-struggling video rental chain.  Blockbuster had just hired a new advertising agency and CEO Jim Keyes was mapping out his digital media-heavy plan for re-invigorating the business. I offered a different perspective saying, “While Blockbuster’s Keyes may want [...]

pricing strategies gone wrong

by denise lee yohn on January 25, 2010 · 1 Comments · in brand perceptions, business, marketing

Companies need to make money – I get it.  And as a capitalist at heart, I generally subscribe to the business practice of charging what the market will bear. But as I’ve learned about the recent pricing decisions of two high-profile institutions of American culture – Starbucks and The New York Times – I’ve wondered [...]

2009 year in review

by denise lee yohn on December 28, 2009 · 1 Comments · in brand fun, trends

As 2009 draws to a close, I thought I’d take a quick look back at significant developments of the past year.  And what a year it’s been, hasn’t it?! Last January, I don’t think any of us could have predicted how bad things would get (the economic downtown, collapse of the automotive industry, Adam Lambert’s [...]

it’s not about the coffee

by denise lee yohn on September 30, 2009 · 2 Comments · in brand delivery, brand disappointments, brand perceptions, brand touchpoints

The following is a guest post by dear friend and consumer expert Brad Bennett.  Brad is an ethnographer living the Chicago area.  By stepping into consumers’ worlds, he uncovers stories that bring fresh perspective and new opportunities for clients and their brands.  Contact Brad at Info AT BBennettCo DOT com. Starbucks is launching instant coffee.  [...]

starbucks went changin’ — best blogpost revisited

by denise lee yohn on September 1, 2009 · 1 Comments · in brand equity, brand fun, marketing, retail

Congratulations to Jon Galloway, the winner of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog! Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers.  Jon explains his choice: This really resonated [...]

5 favorites on friday — favorite brand articles

by denise lee yohn on August 21, 2009 · 1 Comments · in 5 favorites on friday, brand fun, brand value, business

Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles.

a tale of two rebrands: syfy and starbucks

by denise lee yohn on August 11, 2009 · 3 Comments · in brand names, brand perceptions

To marketers in despair, a rebrand may be like a knight in shining armor. How better to re-awaken the passion for a brand than to create a new name and image?! Despite the promise of a fairy tale ending, more rebrands fail than succeed.  Executing a rebrand is fraught with challenges and requires some rather [...]

don’t go changin’ to try to please them

by denise lee yohn on April 9, 2009 · 4 Comments · in brand equity, marketing, retail

One of Harvard Business Review‘s pieces on marketing in these tough economic times left me feeling ambivalent.  In “Five Rules for Retailing in a Recession,” the authors outline how retailers can discover that “a larger universe of growth and productivity opportunities is open to them than they might believe.”

why fast feeders need starbucks to succeed

by denise lee yohn on February 11, 2009 · 1 Comments · in brand perceptions, brand value, marketing, retail

The editor of QSR Magazine, the trade journal for quick service restaurant brands (fast feeders like McDonalds, Dunkin Donuts, Baskin Robbins, etc.), interviewed me to explain to QSRs “Why You Win If Starbucks Survives.”

is starbucks’ good good?

by denise lee yohn on October 9, 2008 · 1 Comments · in brand touchpoints, marketing, retail

Have you seen these? It’s a little newspaper called The Good Sheet, available for free at your local Starbucks counter.