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starbucks went changin’ — best blogpost revisited
by denise lee yohn
on September 1, 2009
· 1 Comments
· in brand equity, brand fun, marketing, retail
Congratulations to Jon Galloway, the winner of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog! Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers. Jon explains his choice: This really resonated [...]
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