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david aaker on brand relevance
by denise lee yohn
on June 14, 2011
· 0 Comments
· in brand extension, brand perceptions, innovation
David Aaker, author, brand guru, Vice Chairman of the brand consulting firm Prophet, and professor emeritus at Berkeley’s business school, joins me for a provocative interview on the state of brands today. Providing color and context for his latest book, Brand Relevance: Making Competitors Irrelevant, Dave explains: why the only way for brands to win is to [...]
Last week I started a mini-series inspired by Jim Collins, who spoke at the World Business Forum for which I had been invited to guest-blog (see my recap post of the Forum, the best bits from the speakers, and my souvenir photo of the Bloggers Hub). My last post relayed nuggets of wisdom Collins’ has [...]
a few things that caught my eye at CES 2010
I’m fascinated by the recent flurry of activity of designer PCs. Having worked at Sony during the early years of VAIO (perhaps the first fashionable PC line, launched with its distinctive violet color and sleek features and all), it’s pretty amazing to me to see how the category has developed.
Five years ago this month, I became an independent! Yep – back in September of 2004, I followed the advice of a book title I heard of (“Feel the Fear and Do It Anyway”) and resigned my VP/GM Brand and Strategy post at Sony Electronics, Inc. to hang out a shingle as an independent brand [...]
Sony‘s celebration of Walkman‘s 30th anniversary this month has been bittersweet. The headlines of stories covering the occasion speak to brand’s lost luster. Yahoo! Tech declared “Sony struggling as Walkman hits 30th anniversary“; “Sony toils” MSNBC’s headline agreed and added: “Once a pioneer of cutting-edge gadgets, company struggles to reinvent self.” In the midst of [...]
An open memo… To: Richard Block, VP Marketing, Haier America From: Someone Who Really Wants to See Haier Succeed Subject: How to Grow Haier Into a Household Name
BusinessWeek’s John Fine issued an opinion this week that I don’t agree with, and I’m curious to hear others’ opinions. His piece entitled “Your Brand Is Not a Candidate”
konosuke matsushita r.i.p.
by denise lee yohn
on October 14, 2008
· 0 Comments
· in best brands lists, brand equity, brand names, brand value
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) The company also ditched its National brand,
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