Currently viewing the tag: "social responsibility"
There’s been a really provocative and passionate debate going on over at the Environmental Leader website about sustainability. It’s challenged me to think about brands, social capital, and sustainability in new ways and so I wanted to share some of my insights with you. It all started with a post by Guy Champniss, an independent [...]
the joy of cola
by denise lee yohn
on January 27, 2009
· 1 Comments
· in brand communication, brand tools, marketing
There’s been a lot of discussion about Pepsi’s new campaign – most of it negative — so I wanted to offer a different point of view.
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