Currently viewing the tag: "social media"

killing retail giants

by denise lee yohn on January 6, 2012 · 3 Comments · in business, innovation, marketing, retail

(The following is the first in a two-part blog-exchange I’m doing with Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry.  Because Steve and I are among those teaching the upcoming Marketing Profs University course, Marketing Your Small Business, we decided to address retailers’ issues and opportunities in these [...]

enchanting guy kawasaki

by denise lee yohn on March 24, 2011 · 0 Comments · in brand communication, business, innovation, leadership, marketing

I never tire of hearing Guy Kawasaki speak, so his recent address at the NRF’s INNOVATE 2011 Conference was a delight to attend. He demonstrated a spirit of service and humility as he offered the audience the option of hearing a couple different presentations — and then indulged our urgings and delivered both of them [...]

forresters’ diane clarkson on social customer service

by denise lee yohn on March 22, 2011 · 0 Comments · in brand touchpoints, business, marketing

After hearing Forrester analyst Diane Clarkson talk on “Customer Service Is the New Social Marketing” at eTail last month, I just had to ask her to share her insights here. Diane’s work at Forrester focuses on online customer service and she’s become convinced ”social media and customer service are no longer flirting — they are getting [...]

top tweets from brite conference

by denise lee yohn on March 17, 2011 · 1 Comments · in brand communication, brand equity, brand perceptions, brand touchpoints, business, innovation, marketing

DLYohn Top Tweets from BRITE Conference 03.11   View more presentations from Denise Lee Yohn, Inc.

garden fresh practices fresh business principles

by denise lee yohn on February 22, 2011 · 2 Comments · in brand extension, brand identity, brand perceptions, business, innovation, leadership

Thanks to my column-writing gig with QSR Magazine, I recently got an insiders’ look at a remarkable company, Garden Fresh Restaurant Corp.  You probably know them as Souplantation, the 110+ unit salad and soup buffet concept, or Sweet Tomatoes, the name they operate under outside of Southern California.

mike kelly on what’s cooking in restaurants

by denise lee yohn on February 16, 2011 · 1 Comments · in business, marketing, trends

The Founder and CEO of Brand Value Advisors, Mike Kelly, joins me to talk about what’s hot, what’s not, and why in the restaurant industry. Mike should know.  Brand Value Advisors is a marketing and branding advisory firm which private equity and VC investors call upon to provide brand strategy, brand valuation, and sales and [...]

future of marketing

by denise lee yohn on February 8, 2011 · 10 Comments · in brand communication, brand touchpoints, business, innovation, marketing, trends

Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead.  It found it fascinating on several levels.

andy beal on the social web and brand building

by denise lee yohn on February 11, 2010 · 2 Comments · in brand communication, brand perceptions, marketing

Andy Beal, an internet marketing consultant, award-winning blogger, professional speaker, and co-author of the critically-acclaimed book Radically Transparent: Monitoring & Managing Reputations Online, was kind enough to share a few moments with me earlier this week.  Our talk covers topics like: how the social web is changing search the difference between brand and online reputation [...]

social media’s brand-building potential

by denise lee yohn on January 18, 2010 · 1 Comments · in brand communication, brand tools, marketing, trends

Right before the holidays, MarketingSherpa released its “2010 Social Media Marketing Benchmark Report.”  The report indicated that “improving brand or product reputation” and “increasing brand or product awareness” did not rank highly in the list of social media objectives targeted and measured by U.S. marketers.  This confirms my own findings that companies are overlooking the [...]

brand impact in 2010

by denise lee yohn on January 4, 2010 · 4 Comments · in business, trends

Happy New Year! I hope you had a great holiday and you are as excited as I am about kicking off 2010! After the long hard haul of 2009, I’m eager to see business get off to a fresh start this year. It’s impossible to know exactly what the New Year will bring, but I’m [...]

the twitimpact phenomenon on brand at light speed

by denise lee yohn on October 14, 2009 · 2 Comments · in brand communication, brand perceptions, brand touchpoints

The following is a guest post from Dan Phillips, the co-founder of Skybend, a design and brand company focused on helping businesses navigate the gauntlet of electronic media. A classically trained artist turned graphics designer turned entrepreneur, Dan brings his unique perspective to branding efforts for businesses around the country. Contact Dan through his website [...]

wasted potential: facebook

by denise lee yohn on January 26, 2009 · 5 Comments · in brand delivery, brand disappointments, marketing

This is one in a series of posts about brands have failed to live up to their potential — from Jonathan Salem Baskin, author of Branding Only Works on Cattle, the “dim bulb” blog, and Ad Age/CMO Strategy column. 

trends we watched in 2008

by denise lee yohn on December 29, 2008 · 0 Comments · in brand communication, brand delivery, brand fun, marketing, trends

Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year —

you say social media, I say…

by denise lee yohn on September 30, 2008 · 1 Comments · in brand communication, marketing

Here’s another download from last week’s Digital Symposium which I spoke at and attended (see express vs. operationalize for a synopsis of my talk) — this is from Mike Moran‘s presentation. Mike is the