Currently viewing the tag: "Smashburger"

brands we watched in 2012

by denise lee yohn on December 10, 2012 · 0 Comments · in brand communication, brand delivery, brand disappointments, brand perceptions, business, digital health and fitness, innovation, leadership, marketing, retail

2012 did not disappoint in terms of exciting brand developments.  (I wrote about the seven fast food chains making headlines in my latest QSR Magazine column.  Check out my recap of the news at Burger King and Pie Five among others.)  Among the brands in a range of categories making bold moves in 2012 were [...]

mcdonald’s metro: lipstick on a pig

by denise lee yohn on May 23, 2012 · 0 Comments · in brand delivery, brand disappointments, brand perceptions, business, innovation, retail

If, as they say imitation is the sincerest form of flattery, fast casual restaurants should be flattered by the recent efforts of McDonald’s and other quick-serve restaurants.  Many fast feeders are trying to emulate chains like Chipotle, Smashburger, and Panera, since fast casual players have stolen share from them for the last couple of years [...]

january brand as business buffet

by denise lee yohn on January 31, 2012 · 0 Comments · in brand as business buffet

Hi folks!  Trying a new feature this year — a monthly round-up of my published content. It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the [...]

brands to watch in 2012

by denise lee yohn on January 3, 2012 · 0 Comments · in innovation, trends

2012, according to the Chinese calendar, is the Year of the Dragon.  In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity. With this expectation in mind, I’ve selected several brands to keep my eye on.  They’re likely to [...]