Currently viewing the tag: "SmartBlog on Restaurants"
With all the buzz about the potential ban in New York City of large soda sales, I thought it would be worth revisiting what “healthy food” really means. Awhile back, Smartblog on Food and Beverage featured a piece of mine in which I outline the range of opportunities for restaurants to improve the health — [...]
so you want to try a new concept?
by denise lee yohn
on February 11, 2012
· 0 Comments
· in brand extension, brand names, innovation, retail
brand as business bit: SmartBlog on Restaurants just published a piece of mine, “So You Want to Try a New Concept?” In it, I layout the considerations in designing a test that will ensure you get the most learning and value out of it – including: carefully evaluating your options before jumping to the most [...]
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